Hey L,
One of the advantages (and disadvantages) of taking over an existing brand and/or company is that you inherit its history, following, and associations.
Realize, when we assumed XXXchurch, we also acquired its…
- existing following
- social media presence
- website traffic
- digital footprint and reputation
And generally this is not a bad thing. But then again, it's not always a good thing.
That's something I've learned the hard way over the past 18 months as I've run into some who still have a warped view of what XXXchurch is all about. Like one leadership summit leader who refused to let us sponsor their event.
In fact, that's the subject of today's blog post, so check it out and let us know what you think in the comments!
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