The Real Hero of Our Story

Hey L, I want to be honest with you. The last few emails I've sent you about us and our year-end fundraiser violate best practices of "good" fundraising. What I mean is this… When fundraising, it is often advised to avoid talking about yourself and instead focus on sharing stories and connecting with the person you are appealing to. And that's not bad advice. However, I thought it was important for us to clarify what our ministry is about and how we're different from others in our space. Why? Because we want believers more than just donors. We want people who… yes, support the work we do, but also believe in what we do and how we do it. In other words, they aren't just giving to support a nice cause or check off a box. They give because they care and believe what we do is needed and important. And so I want you to be 100% comfortable with who we are and what we represent. That's why I talked about… How we view and treat our donors. Where we spend our money. Our approach to resources and programs. But make no mistake: we are not the heroes of this story. We are just the ones honored to do the work. You are the hero. Without you, we wouldn't be here, and the people we serve daily wouldn't get the help they need either. Without believers and supporters like you, we wouldn't see lives transformed in front of our eyes every day. We wouldn't get messages like Kevin's…

"I found Live Free at a time when my life was pretty messy. I was wrestling with same-sex attraction and addiction but had no one to talk to, as I didn't have anyone in my life that I felt would understand, or I trusted enough to be that vulnerable with. Being part of the Live Free Community made me feel normal, accepted, and hopeful. It was the first time I found other guys dealing with exactly what I was, but were also caring, compassionate, and supportive. Eventually, I got involved with an online small group, where I experienced weekly accountability and brotherhood, and over time, I am happy to say that I have not only found sobriety but have regained control of my emotions. I can now make decisions that will enhance my life and not injure it. I will forever be grateful for the day I found the Live Free Community."

So… Yes, we may do things differently. Yes, we try to stand out in our vision, mission, and approach. But… Without you, none of that would matter. Frankly, it wouldn't be possible. You are the reason we are here. You are the reason we continue to be here. And you are the reason guys like Kevin are here and experiencing life transformation. Simply put, you are the hero of our story. We are almost done with our year-end fundraising campaign and still far from our goal. Please consider investing in this work and seize this opportunity to DOUBLE the impact of your donation because, during this campaign, we have a donor who will match all contributions up to $25K! Please give today. Because we (and Kevin) need you. Thank you for your time, dedication, and commitment to helping us transform lives.

Merry Christmas,

Carl Thomas Executive Director and Founder Live Free Ministries | XXXchurch.com carl@xxxchurch.com

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