I learned guitar on YouTube. Why not neurosurgery?
TOGETHER WITH
Happy Wednesday, people. For anyone traveling today and tomorrow -- good luck. The only people who have it harder than you are the TSA agents. Today:
Surgeons learn their cuts from YouTube vids
TSA agents find cobras under Pringles lids
Salons-as-a-service are the new SaaS cool kids
Have a great Thanksgiving. We'll be stuffing our faces tomorrow but back in your inbox Friday morning.
Don't forget to gobble up this Hustle Con offer before tucking into that Thanksgiving turkey. Get $100 off two-day tickets for the next 48 hours when you use code TURDUCKEN. Let the feasting begin.
The hip bone's connected to the… which bone? Your surgeon might be turning to YouTube to find out
YouTube is great for lots of things. Cooking tips. Music videos. DIY home repair. But did you know that budding doctors are using it to learn… how to perform surgical procedures?
If that sounds sketchy, that's because it is
Videos teaching surgical techniques are exploding in popularity, CNBC reports. One recent study unearthed almost 20k YouTube search results for the phrase "prostate surgery" in 2019, compared to ~500 a decade earlier.
But just like those Instagram-friendly recipe videos that often end in culinary disappointment, quality control is practically nonexistent. Even worse: YouTube's algorithm has an alarming tendency to highlight clips that demonstrate, um, less-than-perfect technique.
A slightly wonky pie dough usually still tastes good. Slightly wonky prostate surgery? We'll pass.
There are some legit medical videos
Rural hospitals are starting to rely on remote consulting to treat their patients, and some companies include telemedicine as part of the employee benefits.
When it comes to surgery, a startup called Osso VR lets aspiring docs cut their teeth in virtual reality -- before they have to carve into human flesh.
But don't leave us in stitches...
Google, which owns YouTube, has some rules around what's allowed and what isn't. People who upload the clips have to use descriptive titles, and the focus must be on education -- not, say, shock value.
Medical experts have other ideas to keep patients safe, like using a verification system to highlight verified doctors and procedure videos.
Blue checks for the blue-scrub set? That sounds a little safer.
SPONSORED
What do you get when you combine Eight and 2? 500
Yes, I did fail Intro to Pre-Cal.
No, I didn't just butcher basic math.
So, how does that add up, you ask? Well that's some Black Friday magic.
See, this Black Friday, Eight Sleep has a particularly juicy deal up for grabs: If you order The Pod (their biometric-reading mattress that adjusts to the perfect temperature for your body), you'll get $200 off, plus a free gravity blanket worth $300.
The cobra in the Pringles can, and other secrets of America's busiest airports
The highest-flying celebrities depart through a private terminal. Your confiscated contraband often gets sold at auction. And your music-playing birthday card can set off a panic in the security line.
Those are just a few untold stories of screening agents at LAX
Bloomberg Businessweek's Brandon Presser got an irresistible assignment. He had the chance to work up close with TSA agents at Los Angeles International Airport.
One thing he learned: At LAX, your banned items are collected, sorted, and logged at a giant lost-and-found facility. After 90 days, anything that's left unclaimed is sold to the highest bidder.
It's not just belts and watches. Among the items left behind: surfboards, a sleep apnea machine, and dozens of computers. If you need a tablet or laptop, the LAX lost-and-found has some 6k.
Another takeaway: Airport food prices are outrageous
The markup on food and drinks at LAX is about 18% above what you'd find at a typical store.
Why so much? Our Zachary Crockett solved this infuriating mystery a few months ago. Fact is, airport retailers must cover a ton of high costs, including construction, rent, labor, and security.
But that doesn't stop LAX travelers from consuming, among other things, more than 120k pounds of orange chicken.
What's the strangest item you've ever seen carried on a flight? Drop us a line at holler@thehustle.co, and we'll share our favorites in an upcoming send.
My First Million
Are ceiling fans sexy? Ask Carey Smith from Big Ass Fans. Find out how he turned a failed boot-strapped biz into a $500M empire.
🍑 Rebranding with 'Ass' changed Smith's trajectory
🤝 A random meeting turned into a $500M sale
📊 The secret to making money isn't to make money (>$1 profit = failure)
Pick your favorite podcast player below to check it out.
Salon software startup sees value in niche market
The LA-based startup Boulevard recently raised $11m in Series A funding, which will help it continue developing its management software for spas and salons. Boulevard's payday proves the value in identifying niches with unmet needs.
Technology gets a maaaaaaaaakeover
In the US, spas and salons are a $315B industry.
These are surprisingly complex businesses to run. There's scheduling -- for both employees and clients -- and payroll. There's a product inventory to manage and sales commissions to track. Add in the fact that many stylists and aestheticians are independent contractors. And then, of course, there's the nurturing of stylist/client relationships.
Yet tech has been slow to introduce software that supports the unique needs of personal care providers. Until recently, most toolkits marketed to salon owners were originally developed for yoga and Pilates studios. Close, but no dermaplaning facial.
Is there really a difference between selling highlights and selling hatha sessions?
Apparently. Salons that have implemented Boulevard's back-office software and CRM have seen decent gains within the first six months -- think a 16% increase in booked services, an 18% increase in sales of shampoo, mousse, and other product-related revenue, a 24% increase in tips, and a whopping 81% decrease in late cancellations and no-shows.
The Hustle says...
You haven't lived until you've rocked a pair of… tiny hands?
If you're looking to stay fit for Christmas, sign up to get notified of Onnit's Black Friday and Cyber Monday sale. They've got steep discounts on nutrition, fitness, apparel, and accessories, plus free gifts and more fun surprises.*
"Sher's Shopping Tips: Double down on Black Friday and Cyber Monday sales by using Honey to automatically apply every discount available before buying. You're welcome." - Cayla Sher, The Hustle's R.O.S. (Resident Online Shopper)*
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