Niko told us how to get his money

We spent last week handing out samples of cricket protein and non-alcoholic beer to strangers.

Trends had a booth at Startup Grind Global, and the samples seemed like a good way to catch people's attention.

We also got the chance to sneak away and attend some talks.

Niko Bonatsos, Managing Director of VC firm General Catalyst, spent an hour walking us through how he chooses which founders he's going to fund.

His secret:

Build for the 95%.

Niko explained that too many founders spend their time building products/services for the 5% (Silicon Valley, the tech crowd, major metro areas, etc.).

If you want Niko's money, you need to have an "outsider" point-of-view and build for yourself.

"The less you resemble the status quo, the better." He told the audience.

Niko's firm is behind a lot of success stories (Airbnb, Snap, HubSpot and more), so he knows what to look for.

Now, here's the great news:

You have a unique perspective.

You have ideas that you can bring to life and leave your mark on the world around you.

Trends has the resources to support you on that journey.

We have a community of builders just like you who gather every day to ask questions, learn from each other, field test their assumptions and bring together 100's of unique perspectives.

Find out what this whole experiment is all about. Try Trends today for $1.

That's a buck cover charge to come see what we're building. Even Niko would say that's a good deal.

We'll see you inside.

Trends


Sent from Trends HQ @ The Hustle, 251 Kearny Street., Floor 3, San Francisco, California 94108, United States
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