Hey L,
Last Friday was January 9th, a day that has become dubiously recognized as National Quitters Day.
Why?
Because it's the day when gym memberships start gathering dust, meal prep containers get shoved to the back of the fridge, and those ambitious New Year's resolutions begin their quiet fade into memory.
In other words, it's a day that symbolizes giving up.
The statistics tell a familiar story. Most people abandon their resolutions within the first two weeks of the year, victims of overly ambitious goals or what researchers call "resolution fatigue," that exhausting cycle of setting high expectations, falling short, and feeling defeated.
But here's what makes this pattern particularly damaging for those of us working toward freedom from unwanted behaviors:
Early failure doesn't just derail our plans.
Rather it triggers a cascade of destructive self-talk.
- One slip becomes evidence that "I'm hopeless."
- A moment of weakness proves "I'm a loser."
- A return to old patterns confirms "I'll never change."
These aren't just negative thoughts. They're narratives that shape our identity and determine whether we keep moving forward or give up entirely.
But what would happen if we completely reframed how we think about failure?
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